Communications & AV · Service 09 of 11
Digital Signage & Video Walls.
Every dead screen in a lobby is an advertisement that nobody here is paying attention.
Retail, hospitality, corporate lobbies and multi-site brands that need the same message on screens in places head office rarely visits.
Digital signage fails in a specific and predictable way. It goes in, it looks impressive for a quarter, and then something needs changing that nobody can change without calling somebody. Six months later half the screens show the wrong thing and one is showing a desktop error dialog to everyone who walks through the door.
The install is the easy part. What decides whether it is still working next year is whether your own team can change the content in under a minute without training. So we specify the content management side as seriously as the hardware, and we set it up with you rather than handing over a login on the way out.
The hardware still has to be right. Commercial panels rather than consumer televisions, because a screen running sixteen hours a day in a sunlit window is a different job from one in a living room. Mounts that let somebody service the thing. Cable runs that were planned rather than draped.
- We start with who updates the content and how often. That decides the platform.
- Commercial grade displays specified for the hours, brightness and orientation they will really run.
- Power and data pathways planned into the wall before it closes, so nothing is visible and nothing is draped.
- Your team is trained on the content system before we leave, not sent a PDF afterwards.
Questions
Digital Signage & Video Walls, answered honestly.
Can we not just use regular televisions?
You can, and plenty of people do, then replace them. Consumer sets are not built for sixteen hours a day, are usually not bright enough near a window, often cannot be mounted portrait, and their warranties frequently exclude commercial use. Commercial panels cost more once, and then stop costing.
Who updates the content?
You do, and that is the point. We set up a content management system your staff can actually use, and we train them before handover. If updating a menu board needs a phone call to us, the system has failed. We are there for the day something breaks, not for changing a price.
Can you manage screens across all our locations?
Yes, and that is where signage earns its money. Content is pushed centrally, so head office changes a promotion once and every site shows it. We handle the rollout itself too, which is usually the harder half of a multi-site signage project.
Related
Often done at the same time.
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